In response to the Sunshine Act’s* healthcare provider (HCP) reporting requirements, a medical device company with 37 offices globally tasked CWT Meetings & Events with selecting a technology solution to accurately capture and report on meetings and events data.
*The Sunshine Act is a United States healthcare law to increase transparency of financial relationships between health care providers and pharmaceutical manufacturers
The scope was vast and there was a need to reconcile the current issues such as the inability to capture HCP data across the organization; current technology tool did not support business requirements. There was also limited meetings and events expertise within the organization to source a technology provider, and a third party was required to write, manage and execute RFP, and manage the contractual negotiation process.
CWT M&E established a strategy to source a technology solution to meet business needs, which included designing and implementing a new assessment that would understand business needs and rate functionality by order of importance. Building a request for proposal for technology targeting and conducting an assessment on its suitability and engaging with technology providers based on key data findings.
The results produced were as follows:
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