Industry: Global Cargo & Shipping
Service: CWT easy meetings
Location: Nordics, Central Europe, APAC & Latam
Event facts:
- Built a digital platform to centralize meeting requests
- Consolidated untracked transactions to achieve efficiency and full compliance
Brief
- Client operates in 24 countries around the world
- Lacks visibility and data on meetings activity and wants more control over non-managed spend
- Looking for a cost conscious and scalable solution to ensure compliance in all transactions
- Requires a streamlined solution to be implemented first in the Nordics and then globally
Solution
- Built a digital interface where users could either: book a meeting room in CWT easy meetings OR send a meeting support request to the local CWT teams
- Interface directly integrated in the client’s intranet
- Set up account tracking tools within the system to see activity by user group and allow supervisors to view and approve each booking
- Covered different countries in their local language
Result
- Platform praised by client’s teams for its great user-experience
- Users spent considerably less time on booking venues
- Client realized they had a lot more small meetings activity than expected
- Gained more visibility on spend, achieved 100% compliance in all bookings and gained more control over their budget
- Client decided to expand to more markets and more regions around the world from previous in-person event
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