August 19, 2024
When you think of Benidorm, images of sun-soaked beaches, bustling nightlife, and vibrant holidaymakers might come to mind. But beyond its reputation as a top holiday destination, Benidorm has steadily become a sought-after location for meetings, incentives, conferences, and events (MICE). Home to major events like Benidorm Fest, an annual music extravaganza linked to Spain’s Eurovision selection, the renowned Low Festival, which brings together top international and national bands, and the vibrant Benidorm Pride, one of Spain’s largest LGBTQ+ festivals, Benidorm is more than just a vacation hotspot—it’s a dynamic, culturally rich city ideal for hosting memorable events. With stunning venues, excellent transport connections, and a wide array of group activities, Benidorm offers everything you need to make your next event truly extraordinary.
Benidorm boasts a variety of venues that cater to different types of events, from corporate meetings to large-scale conferences. Here are some top recommendations:
- Benidorm Palace: Known for its glitzy cabaret shows, Benidorm Palace also serves as an exceptional venue for events. The venue offers state-of-the-art audiovisual equipment, making it perfect for conferences and gala dinners. Its glamorous interior adds a touch of luxury, ensuring your event is unforgettable.
- Villaitana Wellness Golf & Business Resort: This 4-star resort offers an impressive array of meeting spaces, including a large convention center and several smaller meeting rooms. Set against the backdrop of two golf courses, it’s an ideal choice for mixing business with leisure.
- Hotel Bali: Europe’s tallest hotel, the Gran Hotel Bali, not only offers panoramic views of the city and coastline but also has extensive conference facilities. Its sky-high location makes it a memorable venue for corporate events.
- Aqua Natura and Terra Mítica: For a truly unique experience, consider hosting your event at one of Benidorm’s famous theme parks. Aqua Natura, with its water-based attractions, and Terra Mítica, themed around ancient civilizations, offer out-of-the-box venues that will leave a lasting impression on attendees.
Group activities and team-building opportunities
Benidorm’s natural beauty and entertainment options provide endless opportunities for group activities and team-building exercises:
- Water sports and beach activities: The city’s beaches are famous for their cleanliness and facilities. Organize a day of team-building with activities like paddleboarding, jet skiing, or a beach volleyball tournament.
- Boat excursions: Take your group on a boat trip to the nearby Isla de Benidorm or along the stunning Costa Blanca coastline. These excursions offer opportunities for relaxation, networking, and enjoying the beautiful Mediterranean scenery.
- Theme park adventures: Terra Mítica, Aqualandia, and Mundomar offer thrilling rides and shows that can be customized for group events. They’re perfect for mixing fun with business in a relaxed environment, or fun day out to reward employees.
- Hiking in Sierra Helada: For groups that prefer more energetic outdoor activities, the Sierra Helada Natural Park offers breathtaking views and well-marked trails. A guided hike can be an excellent way for teams to bond while enjoying nature.
- Old Town (Casco Antiguo): The charming old town, with its narrow cobbled streets and historic architecture, is perfect for a cultural excursion. The iconic Balcón del Mediterráneo, a viewpoint offering stunning vistas of the sea, is a must-visit.
- Benidorm Island: This small island is just a short boat ride away and is a great spot for snorkelling, diving, or simply enjoying the views of the coastline.
Viewpoint in the old town of Benidorm, Benidorm island in the background
Outside San Jaime church in Benidorm old town
View on Benidorm from the mountains
Getting there
Benidorm’s accessibility is one of its many strengths as a MICE destination. The city is just a 45-minute drive from Alicante-Elche Airport, which is well-connected to major cities across Europe and beyond. Regular shuttle services, taxis, and private transfers make the journey from the airport to Benidorm seamless.
It is also well-served by Spain’s efficient public transport network, including high-speed trains from Madrid, Valencia, and Barcelona. Once in the city, attendees can easily navigate using the extensive local bus network or simply stroll through the pedestrian-friendly areas.
Sun, sand, and strategy: why Benidorm shines as a meeting destination
What sets Benidorm apart as a MICE destination is its ability to seamlessly blend work and play. The city’s vibrant energy, coupled with its world-class facilities and natural beauty, offers a refreshing alternative to more traditional conference locations. The year-round pleasant climate ensures that outdoor activities are always an option, while the variety of entertainment ensures that your attendees will be engaged both during and after event hours.
Benidorm’s dual identity as both a holiday hotspot and a business destination make it an exceptional choice for events that aim to inspire, engage, and impress. Whether you’re planning a small corporate retreat or a large international conference, Benidorm provides the perfect backdrop to make your event a resounding success.
Image credits: Adobe Stock images
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