Utrecht offers a uniquely Dutch blend of historic allure and forward-thinking infrastructure. Just 25 minutes by train from Amsterdam’s Schiphol Airport, this compact, yet cosmopolitan, city is not only well-connected — it's also a great destination for meetings and events of all sizes.
The beating heart of the Netherlands
Utrecht is one of the oldest cities in the Netherlands, dating back to Roman times. Its medieval city center is a maze of charming canals, Gothic churches, cobbled streets, and hidden courtyards — all anchored by the iconic Dom Tower, the tallest church tower in the Netherlands. This historic core, with its cozy cafés and boutique shops, makes exploring between meetings an absolute delight.
The Dutch Lifestyle: easy and open
The rhythm of life in Utrecht is relaxed and welcoming, with a strong emphasis on quality of life. The locals are known for their direct communication, efficient planning, and warm hospitality — perfect for business and networking. The city is filled with charming cafes, green spaces and picturesque canals.
Two wheels, one way of life
In true Dutch fashion, Utrecht is a cycling paradise — and it is home to the world’s largest bike parking facility, located at the central station. With over 12,500 bike spaces, it's more than just a parking garage — it’s a testament to the city’s commitment to sustainability and accessibility.
Attendees can easily rent a bike and experience Utrecht like a local, gliding along scenic canals, through green parks, and past windmill-dotted streets.
Jaarbeurs: a premier conference venue
At the center of Utrecht’s business scene is Jaarbeurs, one of the largest and most versatile event venues in the Netherlands. Located right next to Utrecht Centraal station, Jaarbeurs offers a massive 100,000+ square meters of event space — from high-tech conference halls to sleek exhibition areas. It’s a hub for innovation and inspiration, ideal for large-scale conventions, trade shows and international events.
A district dedicated to museums
Utrecht’s Museum District is a vibrant and culturally rich area nestled in the heart of the historic city center. The district is home to several renowned museums, including the Centraal Museum, the Museum Catharijneconvent, and the University Museum. The district is also filled with charming cafes, green spaces, and picturesque canals, making it a perfect place to spend a relaxed day exploring. Several museums offer meeting and event spaces suitable for various gatherings:
- Centraal Museum provides versatile venues for meetings, workshops, and events. The Tuinzaal Boven is a multifunctional room accommodating up to 50 people, equipped with modern amenities. For larger events, the Auditorium offers a contemporary setting for up to 72 attendees. Additionally, the museum’s historic Nicolaïkerk and scenic Museumtuin (garden) are available for events, providing a unique cultural backdrop. Booking these spaces supports the museum’s cultural heritage initiatives.
- University Museum: Situated within the University of Utrecht, the University Museum offers a tranquil environment for meetings and workshops. The venue includes access to the museum and the adjacent Oude Hortus botanical garden. Various rooms are available, catering to different group sizes and event types. Optional services include guided tours and lectures by curators.
Where to stay
Whether you're planning a luxury conference or an intimate strategy retreat, Utrecht has top-tier accommodations to suit every style and budget.
- Hilton Utrecht Central Station: Perfectly situated near Jaarbeurs and the central station, this sleek, modern hotel is ideal for international business travelers seeking convenience and upscale service.
- Radisson Blu Hotel, Utrecht: Located a short walk from the city center, this stylish hotel offers large meeting spaces, a wellness center, and easy access to Utrecht’s key business venues.
- Grand Hotel Karel V: For something with a personal touch and historic elegance, Grand Hotel Karel V is a five-star boutique hotel set in a former 14th-century monastery. Nestled within its own walled gardens, just steps from the Dom Tower, it offers a tranquil atmosphere with top-tier service. Ideal for VIPs, board meetings, or a luxurious wind-down after a busy day.
Suggested activities for attendees
- Canal cruise with dinner: Explore the medieval city from the water on a private evening canal boat with catering on board.
- Climb the Dom Tower: Take your team up all 465 steps for a panoramic view of the city.
- Botanic Gardens at Utrecht University: A peaceful retreat ideal for informal networking sessions or walking meetings.
- Dutch cheese tasting at a local cellar or cheese farm. Utrecht is surrounded by farmland that produces some of the Netherlands’ finest cheeses, and nothing says "local flavor" quite like sampling aged Gouda with a Dutch beer.
- Canal-Side Pannenkoeken: Enjoying the XL sized Dutch pancakes by the water is a very authentic Dutch experience. One of the most charming spots is De Oude Muntkelder, located in a historic wharf cellar right on the Oudegracht canal.
- The Rietveld Schröder House is a must-visit for architecture and design enthusiasts. Built in 1924, this UNESCO World Heritage site is a striking example of the De Stijl movement, featuring clean lines, primary colors, and an innovative use of space.
Dutch cheese
Utrecht canal cruise
Rietveld Schröder house
Why choose Utrecht?
Utrecht combines centuries of history with modern business functionality. It’s accessible, sustainable, and vibrant — offering every amenity you’d expect from a world-class conference city, without losing the cozy, personal touch that makes Dutch cities so welcoming.
Whether you’re planning a large-scale international convention or a boutique boardroom retreat, Utrecht is ready to host your next unforgettable event. Interested in organizing your next event in Utrecht?