CWT Meetings & Events was engaged to develop a strategy and framework for a global, shared service meetings and events organisation. Our client, part of a wider multinational conglomerate in a distressed financial situation, was experiencing significant internal change and restructure.
The organisation’s meetings and events function was decentralised with disparate groups planning meetings, numerous disparate processes for sourcing and planning and multiple instances of its meeting technology. The combined challenges led to initial recommendation for the development of a strong and sustainable business rationale for SMM, as well as options for viable funding models that would support its current infrastructure. It would also allow for a near cost-neutral implementation and effective organisational design. With no meeting policy in place, our recommended developing a global policy aligned to the organisation’s current environment and company culture.
We conducted an SMM strategy workshop with our client’s core team that led to recommendations for achieving a best-in-class SMM programme. This included concept design and organisational structure for global deployment, as well as recommendations for KPIs to measure the efficiency and maturity of the programme. Our approach also included benchmarking our client’s situation against best-in-class SMM programmes of other, similar organisations.
We developed a comprehensive business case to identify areas of potential cost savings that a robust SMM programme would generate. The business case highlighted the current state of meetings as well as potential costs and ROI in the first three years of implementation based on achievable adoption levels.
Our business case provided an innovative framework for the client’s organisation, we wanted to ensure that the programme’s benefits would be effectively communicated to stakeholders and drive the levels of adoption we knew were achievable. This led to the deployment of globally-accepted meeting cards as one of the key drivers for policy compliance and audit.
At the end of our consulting engagement, this best-in-class business case was presented to senior leadership and led to quick approval for global SMM deployment and implementation.
Our business case clearly articulated a strategy and vision for the future, underscored by best practices, adoption targets, specific deliverables and anticipated cost savings and ROI that global deployment of SMM would bring to the organisation. Other significant deliverables included:
What made CWT M&E’s consulting engagement so successful? We provided a custom solution tailored to the organisation’s specific needs, including its company culture and propensity for speed.
Since launching its SMM program, our client has:
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